Post by account_disabled on Mar 11, 2024 9:58:54 GMT
In recent months, Nike has shown that it is committed to reflecting a culture of inclusion and empowerment in each of its campaigns, in some it has been successful, but in others it has not.
A few months ago the brand was recognized for the work it did by showing the icon of the anti-racist struggle Colin Kaepernick, a former player who knelt to protest during the playing of the United States National Anthem.
This year, Nike decided that it would work France Mobile Number List with campaigns in favor of gender equality, inclusion and diversity, which is why it has joined forces with several women, including the most recent, Paola la “Wera” Kuri, founder of the project. Fut Sin Género, an initiative for the equal treatment of women in football. Nike chose her as the new face of empowerment because she wants to redefine the role of women in sports.
On the other hand, there is also Allyson Felix, one of the great stars of American athletics, she had a contract that has now ended. That is why she has joined a campaign against Nike for not being consistent with what she says and what she demonstrates.
This is because according to the athlete, Nike told her to “dream big”, however, she dreamed of starting a family and being a mother, a fact that did not sit well with Nike, so much so that Nike offered to reduce her salary by 70% after negotiating the renewal of his contract with the brand that ended in December 2017.
Allyson Feliz accepted but tried to incorporate a clause: “I wanted Nike to guarantee me by contract that it would not penalize me if my performance declined in the months immediately following my motherhood. If I, one of the most considered athletes on the circuit, couldn't guarantee those protections, who was going to get it? Since then negotiations with Nike have been broken.
“Ironically for me, one of the factors that had decided me to sign with Nike almost a decade ago was the fact that I believed in its principles. “I could have signed for any other company for less money.”
At the close of her text, Allyson Felix sees light at the end of the tunnel. He says the complaint goes beyond Nike. “I'm referring to the sports equipment industry in general,” he protests. But she adds that companies like Burton, Altra, Nuun and Brooks have changed their point of view and now offer contractual guarantees to female athletes who have had children. “And a few days ago, Nike has also committed to changing its maternity policy, announcing that it would incorporate clauses to protect their salaries during pregnancy.”
They have told stories that we athletes know are true but we are too afraid to say it publicly: if we have children, we run the risk of being cut (money) from our sponsors during our pregnancy and after," Felix says in that letter. "This is an example of a sports industry where the rules are made mostly by men," he adds in this regard.
Nike responded last week to criticism by saying it would implement a new policy that will standardize the way it treats athletes during their pregnancies, acknowledging that the company "can go further." "I applaud Nike for recognizing that this change was necessary and now I await the specific results, from Nike and the rest of the industry that has yet to commit to contractually protecting women," Felix says in the letter.
The firm responded last week to the criticism by ensuring that it would aim to match their treatment during their pregnancies, recognizing that "it can go further."
A few months ago the brand was recognized for the work it did by showing the icon of the anti-racist struggle Colin Kaepernick, a former player who knelt to protest during the playing of the United States National Anthem.
This year, Nike decided that it would work France Mobile Number List with campaigns in favor of gender equality, inclusion and diversity, which is why it has joined forces with several women, including the most recent, Paola la “Wera” Kuri, founder of the project. Fut Sin Género, an initiative for the equal treatment of women in football. Nike chose her as the new face of empowerment because she wants to redefine the role of women in sports.
On the other hand, there is also Allyson Felix, one of the great stars of American athletics, she had a contract that has now ended. That is why she has joined a campaign against Nike for not being consistent with what she says and what she demonstrates.
This is because according to the athlete, Nike told her to “dream big”, however, she dreamed of starting a family and being a mother, a fact that did not sit well with Nike, so much so that Nike offered to reduce her salary by 70% after negotiating the renewal of his contract with the brand that ended in December 2017.
Allyson Feliz accepted but tried to incorporate a clause: “I wanted Nike to guarantee me by contract that it would not penalize me if my performance declined in the months immediately following my motherhood. If I, one of the most considered athletes on the circuit, couldn't guarantee those protections, who was going to get it? Since then negotiations with Nike have been broken.
“Ironically for me, one of the factors that had decided me to sign with Nike almost a decade ago was the fact that I believed in its principles. “I could have signed for any other company for less money.”
At the close of her text, Allyson Felix sees light at the end of the tunnel. He says the complaint goes beyond Nike. “I'm referring to the sports equipment industry in general,” he protests. But she adds that companies like Burton, Altra, Nuun and Brooks have changed their point of view and now offer contractual guarantees to female athletes who have had children. “And a few days ago, Nike has also committed to changing its maternity policy, announcing that it would incorporate clauses to protect their salaries during pregnancy.”
They have told stories that we athletes know are true but we are too afraid to say it publicly: if we have children, we run the risk of being cut (money) from our sponsors during our pregnancy and after," Felix says in that letter. "This is an example of a sports industry where the rules are made mostly by men," he adds in this regard.
Nike responded last week to criticism by saying it would implement a new policy that will standardize the way it treats athletes during their pregnancies, acknowledging that the company "can go further." "I applaud Nike for recognizing that this change was necessary and now I await the specific results, from Nike and the rest of the industry that has yet to commit to contractually protecting women," Felix says in the letter.
The firm responded last week to the criticism by ensuring that it would aim to match their treatment during their pregnancies, recognizing that "it can go further."