Post by account_disabled on Mar 14, 2024 5:40:26 GMT
Chiara Cioffi: CMO of Givova Scafati Basket talks to Pop Up Magazine Even basketball sports clubs, like any other type of company, have to deal with business concepts and marketing strategies, useful for positioning their brand at the top of the attention of sponsors and at the top of the passion of their fans. Therefore, the benefits and growth of the fame of a basketball team are the effect of absorbing the push of the ball on the parquet, between Business and Marketing. But let's hear what Chiara Cioffi, CMO of Givova Scafati Basket, tells us about it . clear-in-the-sky Good morning Chiara and welcome to Pop Up Magazine! Introduce yourself to our readers briefly by telling us about your work as Marketing Manager at Scafati Basket.. I have been working for sport for about 5 years and this is my third year with Givova Scafati Basket. I have a CV in business administration with a master's degree in social media marketing and a strong passion for soccer. Why is the role of Marketing Manager important in a basketball team and in a sports team in general? In many respects.
First of all, sport is like any product put on the market, you won't sell it if no one knows it Find Your Phone Number exists. Furthermore, sport lives mainly on the sponsorships it receives, but it is all linked: the sponsor arrives if it identifies a real market opportunity or - perhaps - if through sponsorship it can participate in a sharing of values with the sports club. The Marketing Manager has the task of positively nourishing this circle, identifying the right strategies to increase the visibility of the team and therefore give new motivations to the sponsors to invest. The championship has just started, have you already implemented any new marketing strategies compared to last season? In the last two years, a good job of involvement in the area has been done, also thanks to an excellent championship played on the field. However, marketing strategies cannot ignore sporting events and unfortunately those are not predictable therefore, in some way, they must be adapted along the way. We are still in an adjustment phase and we need to understand where we can go, otherwise we risk achieving the exact opposite.
Sometimes even the objectives at the beginning of the year change in the short term and certain communication choices need to be remodulated. In some cases, technical planning stops at the short term and therefore marketing must follow it. What are the best strategies in your opinion to bring a sponsor closer to a sporting reality? Sport awakens strong feelings and values, it is a unique potential that cannot fail to be exploited. I believe that the right strategy is to leverage the aspects that exploit this potential by creating events and to establish a continuous cooperation and involvement agreement with the sponsors so that the relationship does not end with the mere signing of the contract. Speaking of the territory, what is the involvement of local companies and sponsors in terms of communication and marketing? In cultural and solidarity events, in projects aimed at children and young people. In the possibility of bringing your products as "official sponsor" even just for some extraordinary events. Online on social networks. Last year, following the victory of the Italian Cup, we physically brought the cup to our closest sponsors with the #sharingcup campaign: we simply organized a very short meeting at the sponsors to take some photos on site with the cup (obviously brought by someone of the team's athletes) which we would then publish on our social networks.
First of all, sport is like any product put on the market, you won't sell it if no one knows it Find Your Phone Number exists. Furthermore, sport lives mainly on the sponsorships it receives, but it is all linked: the sponsor arrives if it identifies a real market opportunity or - perhaps - if through sponsorship it can participate in a sharing of values with the sports club. The Marketing Manager has the task of positively nourishing this circle, identifying the right strategies to increase the visibility of the team and therefore give new motivations to the sponsors to invest. The championship has just started, have you already implemented any new marketing strategies compared to last season? In the last two years, a good job of involvement in the area has been done, also thanks to an excellent championship played on the field. However, marketing strategies cannot ignore sporting events and unfortunately those are not predictable therefore, in some way, they must be adapted along the way. We are still in an adjustment phase and we need to understand where we can go, otherwise we risk achieving the exact opposite.
Sometimes even the objectives at the beginning of the year change in the short term and certain communication choices need to be remodulated. In some cases, technical planning stops at the short term and therefore marketing must follow it. What are the best strategies in your opinion to bring a sponsor closer to a sporting reality? Sport awakens strong feelings and values, it is a unique potential that cannot fail to be exploited. I believe that the right strategy is to leverage the aspects that exploit this potential by creating events and to establish a continuous cooperation and involvement agreement with the sponsors so that the relationship does not end with the mere signing of the contract. Speaking of the territory, what is the involvement of local companies and sponsors in terms of communication and marketing? In cultural and solidarity events, in projects aimed at children and young people. In the possibility of bringing your products as "official sponsor" even just for some extraordinary events. Online on social networks. Last year, following the victory of the Italian Cup, we physically brought the cup to our closest sponsors with the #sharingcup campaign: we simply organized a very short meeting at the sponsors to take some photos on site with the cup (obviously brought by someone of the team's athletes) which we would then publish on our social networks.