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Post by account_disabled on Nov 14, 2023 6:41:10 GMT
Tips for local SEO A few tips: State name and address details on your website. Add your contact and address details to (the footer of) your website and contact page. No Google My Business page yet Then make it as soon as possible, fill in all the information and optimize. That's how you do it . Look for (and create content for) keywords in combination with the place where your company is located. For example 'Lawyer Amsterdam' or 'Plumber Den Bosch'. Generate local citations . In other words: online listings of your company with associated contact and address details. Ad of course link building. Generate links on relevant external web pages. For example, if you are a plumber in Den Bosch, try to get a link in articles with titles like 'The 20 best plumbers in Den Bosch' . Interested in learning more photo editor about local SEO Then read this excellent guide from Ahrefs full of tips and explanations. 8. The SERP is getting busier and busier Rand Fishkin of Moz warned us back in 2018: the SERP is getting busier. Accept cookies In short, he says that Google tries to keep its users on the SERP and answer their questions directly there. For example in the form of a featured snippet . And above that are of course one to four advertisements… Example of a full SERP page. Others are also seeing this trend. For example, research from Jumpshot shows that more than 50% of all search queries do not result in a click. SEO trends: paid, organic and zero-click searches.
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